The Anti-Tourism Movement: Travel Risk Forecast

The Increasing Anti-Tourism Sentiment Across Europe

Across Southern Europe, anti-tourism protests are growing in size, coordination, and ambition. In cities like Barcelona, Venice, Marseille and Lisbon, activists are no longer acting alone – transnational networks are planning simultaneous demonstrations, aiming to make their presence felt throughout the region.

Local discontent has evolved into a pan-European movement. From early neighbourhood-level actions to large-scale gatherings involving thousands, the shift towards coordinated protest signals a wider public challenge to how tourism is managed across the continent.

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What Is Causing Backlash Against Tourism in 2025?

Mass tourism is being increasingly linked to housing shortages, rising living costs and environmental pressure. The post-pandemic rebound in travel has added further strain, particularly in destinations where short-term holiday rentals have reduced the availability of long-term housing.

Tourist hotspots have seen vocal opposition to new resort developments, especially in areas like the Canary Islands and the Balearics. At the same time, new networks are forming across ideological lines – connecting tourism concerns with broader movements focused on environmentalism, urban justice and housing reform.

Where Are the Biggest Anti-Tourism Protests Happening?

The Southern Europe Network Against Touristification is leading a continent-wide mobilisation effort, with demonstrations scheduled in more than 15 cities. The structure of this network mirrors other high-profile protest movements, with coordinated action supported by local groups working towards shared messaging and goals.

While Spain remains the focal point, protest activity is expanding into Italy, Portugal, France and Malta, highlighting the cross-border nature of the grievances and the organising power of these emerging networks.

How Are Protesters Targeting the Travel Industry?

Beyond street demonstrations, there are growing calls for direct action aimed at high-visibility locations – airports, ports and luxury tourist zones. Previous examples have included protests on beaches, acts of vandalism targeting short-term lets, and symbolic actions against tour buses.

Airports in isolated destinations are viewed as particularly effective targets due to their centrality in the tourism economy and their limited alternatives. Disruption in these areas would affect a wide range of travellers and could draw greater public attention.

What’s Next for Anti-Tourism Movements in Europe?

As anti-tourism sentiment gains visibility without immediate policy impact, protest methods are likely to escalate. A shift towards more disruptive actions could mark the next phase in a movement that has already redefined how tourism is debated in Europe.