Solace’s Response team was briefed by the client ahead of the campaign launch. Monitoring parameters, reporting formats, and escalation protocols were agreed to ensure rapid response capability.
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Reputation and Crisis Monitoring
Delivering 24/7 Intelligence and Response Support During a High-Profile Campaign
Integrated Reputation Monitoring and Risk Mitigation
From the outset, Solace established a structured monitoring framework, combining open-source intelligence and social media analysis with direct operational oversight. Our analysts continuously reviewed online discussions across key news and social platforms, filtering for credible data to map how sentiment and narratives evolved.
The Response Team maintained constant watch, flagging any sudden changes in activity or tone that could pose a risk to the client’s stores or staff. In parallel, the Intelligence Team supported this process by identifying and highlighting notable online mentions as they appeared, ensuring that relevant developments were visible to the client in near real time.
Early identification of planned protest
This integrated approach proved particularly valuable when Solace identified early indications of a planned demonstration outside one of the client’s UK locations. The alert was shared promptly, enabling awareness and preparedness while ensuring the situation remained calm and controlled. Beyond this, no further safety concerns or disruptions were identified during the monitoring period.
Over the following days, Solace continued to provide daily intelligence summaries that highlighted sentiment trends, online reach, and shifts in public attention. By translating a complex, fast-moving online conversation into concise and relevant reporting, Solace enabled the client to manage their public profile with precision and composure.
Proactive Corporate Security Measures
This mission demonstrated how Solace’s intelligence-led monitoring and response model helps organisations manage reputation and operational risk during high-profile campaigns. By combining continuous oversight with expert analysis, our teams ensured that the client’s leadership had a clear view of the conversation, the confidence to act decisively, and the reassurance that risks were being managed in real time.
At Solace, we believe that reputation protection begins with awareness. Our 24/7 monitoring capability brings together people, intelligence, and technology to help clients anticipate challenges, protect their people, and sustain public trust – wherever their brand operates.
What is reputation and crisis monitoring?
Reputation and crisis monitoring is the continuous assessment of news, social media and other open-source information to identify developments that could affect an organisation’s people, operations or reputation. It helps security and communications teams understand changing sentiment, identify credible threats and make informed decisions.
How can intelligence monitoring protect a company during a high-profile campaign?
Intelligence monitoring provides organisations with greater awareness of how a campaign is being received and whether online activity could develop into an operational or security concern. During this campaign, Solace Global Risk monitored news, social media and online discussions around the clock, providing verified intelligence and regular updates to the client.
How can businesses identify potential protests or demonstrations?
Open-source intelligence and social media monitoring can identify early indications of planned protests, demonstrations or other activity that may affect employees, facilities or operations. In this case, Solace identified online indications of a planned demonstration outside one UK store and informed the client so its teams had greater awareness and could prepare accordingly.
What information can 24/7 corporate security monitoring provide?
24/7 monitoring can provide ongoing visibility of relevant news, social media activity, emerging threats, changes in public sentiment and incidents that could affect an organisation. Reporting can then filter this information into concise intelligence that helps security and leadership teams understand what is happening and what it could mean for their people and operations.
How do security intelligence teams distinguish credible threats from online noise?
Intelligence analysts review open-source information to identify developments that are relevant to the organisation and its operations. This helps security teams focus on credible information and notable changes rather than responding to every online mention or fluctuation in public sentiment.
How can reputation monitoring support corporate security teams?
Reputation monitoring can give corporate security teams earlier visibility of online activity that may develop into a physical or operational concern. Combining online intelligence with continuous operational oversight provides a clearer picture of developments that could affect people, locations and business operations.
What does a 24/7 Global Security Operations Centre do during a high-profile event?
A Global Security Operations Centre (GSOC) provides continuous monitoring and coordinated support throughout an event or campaign. This can include monitoring emerging risks, assessing intelligence and escalating relevant developments so client teams have timely information to support their decisions.
Request Reputation & Crisis Monitoring Support
If your organisation needs greater visibility of emerging risks, our 24/7 Intelligence and Response teams provide clear, relevant insight to help you stay informed, protect your people and make confident decisions.